The Gold Rush: Gold Fever III

San Francisco was a booming town known as the Golden Gate growing faster than other cities in California. If you were anybody selling something you would find them setting up shop on the muddy streets of San Francisco. It was quickly getting busier and rowdier by Fall 1849. The city’s harbor was crowded with abandoned ships with their crews and captains prospecting. Many of these ships were slowly rotting while others were taken apart and made into buildings. Ships like Niantic became a hotel then there was Euphemia being the cities first prison.

Many had dreams to build and goals to reach. But let me tell you about a man named Levi Strauss who was from Germany and later moved to San Francisco. There he opened a business called “Levi Strauss & Co.” selling all kinds of goods from handkerchiefs to umbrellas to clothing. He decided to go into business with one of his customers Jacob Davis and both made the “waist overalls”; blue denim pants with metal rivets on the seams and pockets making them stronger. They became very popular among the miners and soon everyone was buying them.

There were others that had the same ambition and spirit as Levi Strauss, Henry Wells and William Fargo began a stagecoach service. Nowadays we know it as one of the biggest financial institutions but in 1852 it was a mail service traveling from San Francisco to St. Louis, Missouri, slowing growing into Wells Fargo & Company.  There were other entrepreneurs that wanted to become part of that excitement and innovation and it was rampant among many others such as Domingo Ghirardelli.

I believe they were all thrill seekers in their own mind. They began with nothing but an idea and grew it into something spectacular. What an adventure it was! Even after the gold rush died down everyone wanted that opportunity to be successful; all you needed was a little bit of luck and hard work. You need to yearn it, embrace it and run after what you seek and you will find it!

However be aware to keep your eyes open doing your diligence, for opportunity is swift and slight and can pass you by without notice.  M. Stieg